Quick look:
- Tesla continues to expand its presence in Malaysia with a fourth Experience Centre in Johor Bahru.
- At Tesla Experience Centres, visitors can view and test-drive the latest EV models as well as make purchases.
Tesla started off with a business model that was a departure from the traditional one which had dealerships managing retail sales and aftersales. Instead, it chose to maintain control over the retail end by selling vehicles directly to customers through its website and having a small number of stores which it calls ‘Tesla Experience Centres’.
Although the business model has had some controversy in some countries (notably in America), it has been used virtually all over the world, including Malaysia. With Tesla being one of the top EV companies in the world after just 18 years, it would suggest that the business model works very well.
Thus, when the company entered Malaysia in 2024, it did not appoint any dealers and had just one outlet of its own in Cyberjaya handling sales and aftersales. Customers who purchased their new EVs had to go there to collect it, or pay delivery charges to have the vehicle transported to their home.
Today, there are Tesla Experience Centres in Kuala Lumpur, Penang and the latest one has just opened at The Mall, Mid Valley Southkey in Johor Bahru. Additionally, there are also two pop-up outlets in the Klang Valley and one in Kuching.
At the Experience Centres, visitors can view and learn more about the various Tesla models available as well as request test-drives and make their purchases.
Tesla Malaysia opens service centre in Seberang Jaya, Penang
