Over 20,000 Proton e.MAS electrified vehicles delivered

Quick look

• All three products of the Proton’s e.MAS brand dedicated to electrified vehicles have put Proton at the top of the NEV segment.

• To support the rapidly growing user base, PRO-NET continues to expand its aftersales network, with a target of 40 dedicated 3S centers nationwide.

The push towards electric mobility, supported and promoted by the government with incentives, which began in 2022 can be said to have been successful. Not only are there many models to choose from over a broad range of prices, but the charging infrastructure has also been developed to cover many important areas.

Malaysian automaker Proton has also supported the initiative by offering EVs at accessible prices under its e.MAS brand dedicated to New Energy Vehicles. And its cumulative sales are a strong indicator of the increasing acceptance of electrified vehicles by Malaysians.

PRO-NET, which handles the e.MAS brand, reports that it has delivered more than 20,000 EVs since its first model – the e.MAS 7 – was launched at the end of 2024. The number includes the smaller e.MAS 5 launched at the end of 2025.

e.MAS 7 PHEV a rising star
JPJ data shows that while the e.MAS 7 and e.MAS 5 have been dominant in the EV segment, the e.MAS 7 PHEV has become a significant driver of this volume, securing its position as a high-performing model within the PHEV (plug-in hybrid electric vehicle) segment since being introduced in February this year.

The availability of the e.MAS 7 PHEV offers Malaysians another way to ‘go electric’ as the dual-powertrain provides ‘the best of both worlds’. There’s the advantage of driving on just electric power with the reassurance of the petrol engine being also available if no charging station is near enough when needed.

Strengthening the ecosystem
“As our electric vehicle base continues to grow, it is equally important that we strengthen the ecosystem supporting our customers. Our focus remains on ensuring a reliable, seamless and enjoyable ownership experience that builds long-term confidence in electrified mobility,” said Zhang Qiang, Chief Executive Officer of PRO-NET.

The company continues to give attention towards the long-term sustainability of this growth by strengthening the infrastructure required to maintain a vehicle population of this size, particularly regarding technical support and service intervals.

To accommodate the increasing number of e.MAS EVs on the road, the current service network has been expanded to 53 dealer operations across the country. This network is supported by 10 dedicated Body and Paint centres, while 3S centres have a target of 40 locations.

This expansion is designed to address the logistical requirements of a growing owner base and to ensure that the ratio of vehicles to service bays remains within acceptable industry standards for maintenance and repairs.

Continuing to enhance services
Over the course of the rest of the year, further initiatives will be made to enhance the aftersales ecosystem and the technical readiness of service personnel. PRO-NET is prioritizing the consistency of the ownership experience through improved charging access and faster turnaround times at service centres.

These measures are deemed necessary to support the ongoing shift in the Malaysian automotive market as it transitions from traditional combustion engines to more complex EVs.

Why more Malaysians choose the Proton e.MAS 7 PHEV