OMODA and JAECOO brands unified in Malaysia

JAECOO Malaysia has unified the two Chery brands of OMODA and JAECOO. The two brands are actually unified in over 40 other countries but when Chery Malaysia introduced the brand last year, it chose to focus on the JAECOO branding for the subsidiary company.

“This brand refresh signals our optimism for the market and the growth opportunities here. As a dynamic brand with a finger on the pulse of consumers’ preferences and needs, we are ready to elevate the way people experience the OMODA ꟾ JAECOO brand. Together with our sleek and high-performing vehicles, we are passionate about delivering a personalised lifestyle experience as Malaysia’s challenger premium off-road SUV brand,” said OMODA ꟾ JAECOO Vice-President, Emily Lek.

Different images
OMODA | JAECOO is centred around the core concept of ‘People + Car + Life’’. Both are premium brands of the Chery Group but OMODA is presented as a ‘fashion-forward, cross-category brand’ while JAECOO is an ‘off-road brand that caters to the urban elite and adventure seekers’. While personalised to serve distinct audiences, OMODA and JAECOO are complementary by design.

Clocking a record-setting year, the brand’s notable milestones include growing a respectable demand of over 12,000 registrations SUVs, with a network of 45 authorised dealerships nationwide to support its growing customer base.

Assembled in Malaysia
OMODA | JAECOO currently offers two models – the J7 and C9, with the J7 available with an electrified PHEV powertrain. Both models are assembled at the Chery Corporate Malaysia plant in Shah Alam, Selangor.