Tan Chong & Sons Motor Company Sdn Bhd (TCM) has been one of Nissan’s longest business partners, representing the Japanese brand from as far back as 1957. It made Datsun (the brand name for Nissan vehicles in earlier years) a household name among Malaysians who appreciated their reliability and low operating costs.
Over the many decades, Tan Chong, through its sales and marketing division Edaran Tan Chong Motor Sdn Bhd (ETCM), has continued to develop the Nissan brand. From time to time, its efforts have been recognised and recently, it received the Nissan Global Award 2026. The recognition places the Malaysian distributor at the top of 20 markets evaluated across the region for Nissan’s 2025 fiscal year.
The award program recognises distributor performance across its international network. Markets are assessed on operational execution, business results, aftersales performance, and customer satisfaction metrics over a 12-month period.
“In an increasingly competitive and rapidly evolving automotive environment, Tan Chong Motor has distinguished itself through exceptional resilience, customer focus and execution excellence. Their ability to consistently deliver strong business performance while elevating customer satisfaction truly embodies Nissan’s vision for distributor excellence. This award recognises the remarkable passion, discipline and teamwork demonstrated by the entire Tan Chong organisation, making them a deserving winner of the Nissan Global Award 2026,” said Mr Masao Tsutsumi, President of Nissan ASEAN & Nissan Thailand.
Commenting on the latest award, Christopher Tan, Executive Vice-President of ETCM, acknowledged the collective efforts of the workforce, dealer network, and customer base. “This recognition belongs not only to Tan Chong, but also to every employee and dealer partner who has been part of our journey, working tirelessly every day to serve our customers better. We would also like to express our heartfelt appreciation to our customers for their unwavering trust, loyalty and support, which has been instrumental in this achievement,” he said.
“As we look ahead, this achievement inspires us to aim even higher. We remain committed to strengthening our sales and aftersales capabilities and delivering ownership experiences that exceed expectations. Together with our dealer network and Nissan, we will continue driving meaningful progress, creating greater value for customers and shaping the future of mobility in Malaysia,” added Mr. Tan.
