JETOUR begins moving from market entry to growth phase

Quick look

• JETOUR Auto Malaysia is pushing ahead with long-term plans that include investing a further RM1.4 billion to establish Malaysia as a regional R&D and export hub.

• More new models will be introduced, including the off-road T-series as JETOUR spreads across the SUV spectrum.

Following a successful 2025 – which saw the brand deliver 2,741 vehicles – JETOUR Auto Malaysia (JTMY) is transitioning from market-entry phase to larger scale operations. It has formulated a multi-phase investment strategy that will see emphasis on local assembly and a significant expansion of its retail network.

Further investment in Malaysia
Central to JTMY’s business plan is a further RM1.4 billion investment for local assembly operations and R&D. This supports the plan to make Malaysia as a regional R&D and export hub, with plans to supply right-hand-drive markets across ASEAN, Oceania, and the Middle East in coming years.

JTMY’s industrial commitment is expected to foster deeper integration with local vendors and create high-skilled employment in the automotive sector.

At this time, JTMY is assembling its two models – the Dashing and VT9 – at Berjaya Assembly in Johor. It’s not known if later this year, when the Chery Smart Auto Industrial Park is completed in the Beringin High-Tech Auto Valley in north Selangor, assembly of JETOUR vehicles shift to the plant there.

Unlike the Chery, OMODA | JAECOO, iCAUR and LEPAS brands, JTMY does not operate under the umbrella of Chery Corporate Malaysia although JETOUR is in the Chery Group.

Integrated head office facility
To support its growing customer base, JTMY will establish an integrated facility in Glenmarie, Selangor during the first half of 2026. This will consist of a headquarters and service centre as well as a regional technical training centre. It will include a Media & Content Centre as a dedicated hub to drive the ‘Travel+’ brand narrative and digital engagement for the Malaysian market.

JTMY is aggressively expanding its physical touchpoints to ensure long-term customer retention and brand confidence/ The company aims to grow its authorized network from 31 to 50 sales and service centres by the end of 2026, establishing a presence in every state.

New models across SUV spectrum
2026 will see the launch of more new models across the SUV spectrum, starting with the T series which are off-road capable models. The business goal is to move beyond urban crossovers into the off-road and family adventure segments.

“Malaysia is a key market in JETOUR’s global growth strategy. Our focus is on building a stronger, more distinctive SUV portfolio while continuing to invest in the capabilities and infrastructure that support long-term confidence among customers and partners,” said Nicholas Ng, Vice-President of JETOUR Auto Malaysia.

New logo for JETOUR Malaysia