GWM Malaysia, the local subsidiary of China’s Great Wall Motors, is building its network in anticipation of growing sales. While its Haval brand of SUVs has been in the market for 10 years, it is now focussing on the ORA brand of new energy vehicles, ie electric vehicles (EVs). In view of the government’s duty-free incentive for a few years, demand is expected to be high for EVs.
New centres in Butterworth and Seremban
The company began operations a year ago and has recently two new 4S centres – in Butterworth, Penang and Seremban, Negeri Sembilan. These new outlets are operated by In association with dealer partners CS Euro Auto Sdn Bhd and Seremban Victory Credit Sdn Bhd, respectively.
With GWM’s strategic plans in place, the opening of the 4S centre in Seremban is a significant move to cater for people moving from cities to suburban areas, as the population of Seremban has also significantly grown. In addition, Penang is one of the major cities with a rapidly growing EV charging network, ” said Mike Cui, Managing Director of GWM Malaysia.
Service centres with multiple bays
Both 4S centres have spacious showrooms to display GWM’s products and also incorporate service centres with sufficient bays to handle multiple vehicles for fast services. They join four other service centres already in operation, with another three more in the process of beginning operations.