Driving the Future: The Legacy and Evolution of Mitsubishi Motors in Malaysia

Malaysia’s automotive industry is over 50 years old, having started in the 1960s when the government saw the industry as a catalyst for industrialisation, just as it was in Japan and Germany in the post-war years. As the country made the transition from an agrarian economy to an industrial one, it needed the investments and transfer of technology from foreign companies.

Japanese automakers were responsive; they did not regard Malaysia as merely a consumer market to sell their cars but were willing to share their technologies and help develop the industry. Mitsubishi Motors was among those that came in and invested in local assembly as well as developed local expertise to make cars. They introduced manufacturing processes that would lay the groundwork for what would eventually become a sophisticated automotive ecosystem. This showed how the Japanese commitment to the country was rooted in long-term stability, rather than short-term gain.

How perceptions changed
It is a historical irony that in the 1960s, Japanese vehicles were often regarded as being flimsy (with ‘Milo tin’ bodies), compared to the European models. However, this perception was only for a short while because the vehicles of Mitsubishi Motors and other brands proved to be durable, reliable and economical to run – attributes which were ideally suited for consumers just ascending the economic ladder and motorisation.

By the late 1970s, the Malaysian public’s perception of Japanese cars had undergone a total reversal. Mitsubishi vehicles became more popular in the market with models such as the Lancer and Galant demonstrating engineering durability, high fuel efficiency and even a good measure of performance. A Mitsubishi car became ‘good as gold’ in the used car market as Japanese cars maintained strong resale values (and still do).

As the economy grew and sales increased, Mitsubishi Motors went further by providing its expertise to Malaysia for its National Car project in 1984. The automaker became involved in this significant chapter in Malaysian automotive history by becoming a partner in the project and providing the technology and technical mentorship required to develop the first Malaysian car.

Deepening roots
After a long presence in Malaysia, Mitsubishi Motors decided to deepen its roots in the country with the establishment of Mitsubishi Motors Malaysia (MMM) to better control its business and destiny. Understanding that a comprehensive network of sales and aftersales outlets is crucial in the auto business, MMM has left no corner of the country underserved.

With dozens of 3S (Sales, Service, and Spare Parts) and 4S centres around Peninsular Malaysia as well as East Malaysia, owners are guaranteed of complete support with assured parts availability. While the network continuously sees additions, many of the existing ones remain in place for decades – underlining the resilience of the brand. Today, MMM’s robust network of 63 Sales and Service Outlets, including Exclusive Body & Paint Workshops, in every major city is complemented by the company’s long-term investment in Malaysia, with local assembly production capability.

With every new Mitsubishi vehicle delivered, there is a Mitsubishi Pledge: Driving with Peace of Mind. This is more than a marketing slogan; it is Mitsubishi Motors’ philosophy and encompasses every aspect of ownership from the time the customer steps into a showroom and throughout ownership of the vehicle. The advanced technologies, reliability, durability as well as the complete support of the MMM network all ensure that owner will experience peace of mind.

The Mitsubishi line-up

• The Triton: This pick-up truck possesses the DNA of Mitsubishi’s legendary Dakar Rally champions. Besides superior off-road capabilities and unmatched ruggedness for the construction site or the off-road trail, the Triton also has cabin refinement that rivals premium SUVs.

• The XPANDER: As the segment-leading 7-seater crossover MPV, the XPANDER redefined what a family car could be in Malaysia. It perfectly balances the space of a window van with the commanding view and ‘go-anywhere’ spirit of an SUV, proving that practicality can still be stylish.

Coming next
A new chapter will begin in 2026 for MMM with the all-new Xforce. A premium compact SUV offering performance, comfort, driving pleasure, safety, value for money, and the high quality that Mitsubishi vehicles have long been known for. The Xforce represents a move towards a more premium, lifestyle-oriented future while staying true to the core values of affordability and quality that made Mitsubishi a household name in the market.

From the first technology transfers of the 1970s to the upcoming the Xforce this year, Mitsubishi Motors’ journey in Malaysia has always been about more than just transport. Join the journey by visiting a Mitsubishi Motors dealer to find out more and experience Driving with Peace of Mind.

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