Quick look
- Delivering over 10,800 vehicles of its three brands in 2025, BMW Group Malaysia maintained its position as Malaysia’s top premium automaker for the sixth consecutive year.
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The brand is also the No. 1 premium EV provider with over 2,700 electric vehicles delivered, accounting for 25.2% of the total sales volume.
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Local assembly of an EV model marks a new milestone in its electro mobility journey which started over 10 years ago. It is a first for BMW in the Asia-Pacific region.
BMW has been in Malaysia for over half a century, with the first cars having been sold in the early 1960s. Although its first few decades were largely at ‘arm’s length’ (selling through local business partners), it made a strategic decision when the 21st century began to become directly involved in its business in Malaysia. Besides setting up its own National Sales Company, its functions grew from being just for a single market to a regional one.
With direct control over its marketing and sales, the annual volumes have consistently grown for the three brands – BMW, MINI and BMW Motorrad – which are managed by BMW Group Malaysia. In 2025, over 10,800 vehicles were delivered, reinforcing the automaker’s leadership position in the premium segment (which it has held since 2020).
Volume growth for 3 brands
Within the group portfolio, the BMW brand delivered over 7,700 vehicles throughout 2025. MINI Malaysia reported over 1,500 vehicle deliveries, a growth of 8.7% compared to 2024. BMW Motorrad, the motorcycle brand, continued its steady momentum with over 1,600 motorcycles delivered, achieving a 3.8% increase year-on-year.
Over 10 years ago, BMW Group Malaysia introduced some of the first hybrid electric models in Malaysia as its first step towards electric mobility. Then, in 2019, it began selling the first fully electric vehicle in the premium segment – the i3. This was 3 years before the government would offer duty-exemption in EVs to accelerate adoption.
No.1 in premium EVs
So it’s no surprise that BMW Group Malaysia was the No. 1 premium EV provider in 2025, its sixth year in that position. The 2,700+ fully electric BMW, MINI and even BMW Motorrad vehicles delivered during the year accounted for 25.2% of all the vehicle the group delivered, an increase from 20.6% in 2024.
First locally assembled BMW EV
Now BMW Group Malaysia has moved into the next level of electro mobility in the market with local assembly of EVs, starting with the BMW i5 eDrive40 M Sport Pro launched today.
The assembly is done at the BMW facility at Inokom, the factory in Kedah owned by BMW’s partner, Sime Motors. Inokom already has experience over many years assembling electrified BMWs and it now moves to fully electric models.
As mentioned earlier, the role of BMW Group Malaysia extends beyond the Malaysian market. From the Inokom plant, it has also exported over 11,800 vehicles to the Philippines and Thailand. Being the largest exporter of vehicles from Malaysia to the region. this highlights the Malaysian operation as a strategic hub for BMW Group in the Asia Pacific.
The Ultimate Choice
“As we enter the Year of the Horse, BMW Group Malaysia races ahead with the strength and momentum that has defined 110 years of automotive excellence and innovation for the BMW Group. Technology Openness and Power of Choice have driven our bold product offensive in 2025, empowering our customers with genuine freedom of choice. Combined with our Premium Ownership Experience through Relax. We Care. and All in. Simply Smart., we have become The Ultimate Choice for discerning Malaysian customers seeking premium mobility,” said Benjamin Nagel, Managing Director of BMW Group Malaysia at today’s business briefing.
