Continental Tyre Malaysia has introduced a new In-Store Marketplace, a digital retail model deployed at participating dealer outlets to streamline the consumer tyre-purchasing process.
The platform integrates product specifications, real-time inventory visibility, and fixed pricing into a single digital interface accessible via smartphone. It addresses common retail friction points such as inconsistent pricing structures, unverified stock levels, and opaque product specifications.
For Continental and General Tire brands
Through the system, customers can search for compatible passenger and commercial tyres under the Continental and General Tire brands, compare pricing, check localized stock, and finalize purchasing and installation bookings through a connected network.
The retail integration operates primarily via QR codes placed within participating service centres. Customers can scan the code to view tailored options while waiting for service, access direct links shared through authorized dealer channels, or request pre-visit digital quotations from their preferred outlets.
Customers can also review technical specifications and commercial terms before consulting with on-site technical personnel to discuss the purchase of tyres.
Full warranty
Tyres purchased via the system also come with standard coverage under Continental’s Tyre Lifetime Manufacturing Warranty against manufacturing defects. Furthermore, buyers can register eligible purchases via the Conti TCP mobile application to receive 12 months of coverage against road hazard damage from the date of purchase.
