Chery Malaysia continues to support Malaysian sports with a contribution of RM50,000 to Kumpulan Wang Amanah Sukan Negara (National Sports Trust Fund) during the launch of the new Chery TIGGO Cross last night. The contribution was received by Hannah Yeoh, Minister of Youth and Sports.
Additionally, from sales of each unit of the TIGGO Cross during 2025, the company will make a contribution to KWASN, a grant-based fund under the ministry. This fund supports the organisation of national and international-level tournaments as well as athlete participation, either through official sports associations or on an individual basis.
This is not the first time Chery Malaysia is showing support for the development of the national sports industry and local athletes. Last year, it offered to reward Malaysian athletes who brought home medals from the Olympic Games with TIGGO Cross SUVs. Badminton stars Aaron Chia, Soh Wooi Yik and Lee Zii Jia were the three recipients of the vehicles.
Additionally, Chery Malaysia also offered Paris 2024 Paralympians (and Olympians) with an exclusive discount of up to 50% on Chery vehicle purchases. “Our Paralympians exemplify the strength and resilience that inspire us all. At Chery, we are honoured to stand beside them in their journey, celebrating their victories and supporting their aspirations,” said Michael Chew, Vice-President of Chery Malaysia.
Chery Malaysia was also the first car company to come forward during the Putra Heights fore in Selangor. Understanding that many cars were damaged, causing families difficulties, the company loaned up to 50 of its vehicles for a month to affected families, offering temporary transportation to help them to go to work or send children to school.
Good corporate citizen
Though a relatively new company which h was established in July 2023, Chery Malaysia has been quick to show itself to be a good corporate citizen which is not here just to sell its cars but also contribute to the growth of the auto industry.
While some companies have mentioned that they intend to make Malaysia their regional hub, Chery has been pushing ahead not just with words but concrete actions. At the start, it said that it will make Malaysia the regional Hub for right-hand drive vehicles for its Southeast Asian and Oceania markets and it has already started doing that by exporting JAECOO SUVs assembled in Malaysia to the Philippines.
It started its operation with an initial investment of RM170 million but by 2026 will have spent another RM2.2 billion to establish the Chery Smart Auto Industrial Park to be located in the Beringin High-Tech Auto Valley in Lembah Beringin in north Selangor. It will be the automaker’s 11th production base outside China and the first in Southeast Asia.
Besides a new factory that will build up to 300,000 vehicles per annum over time, the industrial park will also have R&D centres and a cluster of suppliers. “We are confident that once completed it will create high-value job opportunities, house a cutting-edge R&D centre, expand vehicle exports to neighbouring countries, strengthen Selangor’s role through a robust supply chain, and solidify Malaysia’s position as a leading automotive hub in ASEAN,” said Chery International President, Zhang Guibing.
MIDA and Chery forge strategic alliance to develop auto industry
