Tan Chong recognised as Nissan’s outstanding performer in the region

Tan Chong & Sons Motor Company Sdn Bhd, one of the oldest original Malaysian car companies, has been in business since 1957. And from its beginning in the auto business, it has represented Nissan and continues to be the Japanese carmaker’s business partner to this day.

Despite going through challenging periods over the past 20 years and especially during the pandemic, Tan Chong Motor has been determined to keep the brand strong in the market. Its efforts were recently recognised by Nissan Motor when it was a recipient of the Nissan Global Award for being the region’s top performer over the fiscal period of 2022.

Nissan-Tan Chong

The award for Importers and National Sales Companies recognises their efforts and achievements in the areas of sales and aftersales. Through its sales and marketing arm, Edaran Tan Chong Motor Sdn Bhd (ETCM) was adjudged the top performer among 19 eligible markets. It excelled in overall sales volume, market share and customer service activities, sharing the honours alongside Tan Chong Motor Sales Pte Ltd of Singapore.

On top of the achievement in sales, ETCM’s aftersales division also emerged as the top performer and Grand Prize winner in the regional aftersales category for the excellence shown in the areas of parts and accessories, service performance, logistics and customer service.

Nissan-Tan Chong

“Despite the challenges posed by production supply shortages and turbulent market dynamics over the fiscal year of 2022, the team at Tan Chong Motor have shown that they are able to excel in adversity. Thus, it is an honour to present Tan Chong Motor with the Nissan Global Award 2023 in recognition of the outstanding performance as the official importer and distributor of Nissan vehicles in Malaysia over the fiscal year of 2022,” said Yoshinori Kanazawa, Vice-President of NIBU-ASEAN, Nissan Motor Asia Pacific Co., Ltd.

Tan Chong building 1950s
The Tan Chong building in Jalan Ipoh, Kuala Lumpur in its early years. The company’s head office is still in the same location but the network of branches has expanded nationwide in over 60 years. With its low-priced Datsun models, Tan Chong contributed to the motorisation of Malaysians during the 1960s.

Commenting on the recognition, Christopher Tan, Sales & Marketing Director of Edaran Tan Chong Motor Sdn Bhd, said: “The Nissan brand in Malaysia is synonymous with Tan Chong. As business partners for over 60 years, we accept the Nissan Global Award 2023 with immense pride and humility. Our commitment to deliver exciting products and world-class services to our customers has never wavered and this award from Nissan Motor Asia Pacific Co., Ltd. is testament to the hard work and dedication that stems from the heart of every member of our organisation.”

“We stand alongside Nissan in support of their mission to drive innovation that enriches people’s life. Our new Nissan 3S Flagship Store in Petaling Jaya, Selangor was recently unveiled to better serve our customers, while the remainder of the ETCM network is also being transformed in accordance to the latest Nissan Retail Concept,” added Mr. Tan.

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Nissan outlet in Petaling Jaya becomes Nissan Flagship Store


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