PRO-NET (Proton New Energy Technology Sdn Bhd), PROTON’S subsidiary handling New Energy Vehicles, has launched ‘e.MAS Impianku’, a nationwide artificial intelligence-powered contest inviting Malaysians to conceptualize their ideal electric vehicle.
Running from October 19 until November 30, 2026, the initiative aims to gather public insight into the styling, features, and technologies consumers hope to see in future electrified models of the Proton e.MAS brand.
Understanding consumer preferences
According to PRO-NET Chief Executive Officer, Zhang Qiang, the contest serves as an avenue to understand consumer preferences while directly engaging the public on the subject of electric mobility.
“Through e.MAS Impianku, we want to give Malaysians a fun and creative way to imagine their ideal EV and bring those ideas to life through AI. Whether it’s bold designs, innovative features or unique personal touches, we’re excited to see how Malaysians envision their future Proton e.MAS,” he said.
“Each creation will offer us valuable insight into the designs, technologies, and experiences Malaysians value. We look forward to seeing their creativity come to life and involving them in shaping the conversation around the future of electric mobility,” said Mr. Zhang Qiang added.
Use AI platforms to create
Participants aged 18 and above residing in Malaysia can enter by utilizing generative artificial intelligence platforms based on recommended prompts provided on the campaign microsite, protonemasimpianku.com.
Submitted designs will be showcased in a digital gallery where public voting will take place from December 5 to 13, 2026 to shortlist the top 20 entries for final evaluation. The winners will be announced in January 2027, with top participants receiving personalized 3D-printed models of their conceptual designs.
University Students Edition
In parallel with the open public category, PRO-NET has established a dedicated University Students Edition running concurrently over the same period. Open to students enrolled in recognized higher education institutions across Malaysia, this stream features independent evaluation by a panel of judges rather than public polling.
Prizes for the student category include cash awards ranging from RM400 to RM1,000 along with exclusive merchandise for merit winners.
All submissions must represent original artificial intelligence-generated concepts and must not reflect confirmed production vehicles. Additional details regarding submissions and terms are available through the official campaign portal.
PROTON e.MAS SOCIAL MEDIA CHANNELS
Facebook (Proton e.MAS Cars)
TikTok (@protonemasofficial)
Instagram (@protonemasofficial)
Xiaohongshu (Proton e.MAS Cars)