With Malaysia being a country of different races, companies have to produce marketing messages in different languages to suit the different communities. While Bahasa Melayu is the national language, Mandarin is also widely used and as the products of PROTON, Malaysia’s national automaker, are for every community, there are also marketing messages in this language.
The latest is the theme song for the new Proton X50 which was launched in July 24, 2025. The Mandarin version of Ready, Set, Roar! is sung by popular Malaysian artiste Suki Low. The original song was composed in Bahasa Melayu and English, with popular singing group De Fam providing the vocals and performing in the music video. Fans can listen to the catchy tune by searching for it on Spotify, YouTube Music, and Apple Music.
“Since its official launch, the Proton X50 has developed a very strong following thanks to its product features as well as the popularity of its theme song. Cumulatively, it already has 3.1 million views across multiple platforms and following the announcement of our Roar To Fame lip-sync and dance contest, PROTON now presents a Mandarin version, inviting more Malaysians to get rewarded while discovering the undisputed king for B-segment SUVs,” said Zhang Qiang, Deputy CEO of Proton Edar.
More X50 campaigns planned
Fresh from being crowned the best-selling SUV in Malaysia for August as well as achieving 5,000 deliveries in less than 40 days, efforts to promote the X50 have continued nationwide. After visiting states in West Malaysia before its official launch, the Roar Of Amazement Tour is now in East Malaysia making stops at major population centres in Sarawak and Sabah every weekend.
Additionally, as more milestones are achieved, PROTON plans for more promotions featuring collaborations with partner brands to strengthen the product positioning for the X50. These efforts along with the continued use of social media content creators at a corporate, outlet, and influencer level will help keep the model as a top-of-mind choice for customers looking for a new B-segment SUV.
“The launch of the Proton X50 marked a new approach for launching, marketing and selling Proton models, and is also the beginning of a period where PROTON will launch several new models, organize a technology showcase, and centralise all production activities at our plant in Tanjong Malim, Perak” added Zhang Qiang.
