Proton e.MAS 7 is Malaysia’s favourite EV of 2025

If you have been seeing more Proton e.MAS 7 EVs on the road each day, it’s not your imagination. With the Proton EV being the bestselling fully electric model every month of 2025, the number has grown by 4,003 units during the first 6 months of this year.

According to PRO-NET (Proton New Energy Technology Sdn Bhd, the automaker’s subsidiary handling New Energy vehicles), the cumulative sales volume represented 23.4% of the EV market in Malaysia at the end of the January to June period.

“We truly appreciate the strong support Malaysians have shown for the e.MAS 7,” said Zhang Qiang, Chief Executive Officer of PRO-NET. “From the beginning, the e.MAS 7 was priced fairly and built to deliver real value. The overwhelming response has enabled us to grow steadily month after month. Our focus remains on building lasting trust and value for our customers, rather than relying on heavy discounts to drive short-term gains.”

He explained that, by maintaining consistent pricing across both e.MAS  7 variants, PROTON has strengthened the model’s long-term value proposition and reinforced customer confidence. “The continuing popularity highlights the e.MAS 7’s reputation as a practical, value-driven choice for everyday driving,” he said.

Anticipating the needs of customers once they became EV owners, PRO-NET worked hard to quickly build a dedicated EV dealership network even before the model was launched at the end of 2024. There are now 35 dedicated Proton e.MAS dealerships, each having an investment of more than RM2 million to equip them with modern facilities, specialised equipment, and trained technicians. These investments also include the installation of DC charging stations at selected dealerships.

At the same time, PRO-NET has expanded its collaboration with Charge Point Operators (the companies which set up and manage charging stations). There are currently 10 Charge Point Operators that work with PRO-NET and provide real-time data on the status of their charging stations. This data is used for the Live Integrated Charging Map that is only available in e.MAS and smart vehicles. Currently, it shows over 3,000 charging points around the country.

PRO-NET remains committed to developing a comprehensive EV ecosystem that ensures a seamless ownership experience. Besides its EV business, it has also been involved in having more charging facilities and currently, more than 1,100 charging points are available in 390 high-rise residential properties.

Incentives for e.MAS 7 customers
To further encourage the adoption of electric mobility, PRO-NET has introduced the Power Exchange programme. Customers trading in their current vehicle (any brand and age, subject to inspection and approval by the relevant authorities) are eligible for a RM5,000 trade-in bonus. Those who want to first experience an EV can request for one at any Proton e.MAS showroom (click here to locate a showroom).

Switching to the EV life with the Proton e.MAS 7 Prime