Mercedes‑Benz is moving its Sensual Purity design philosophy to the next phase. The all-new electric GLC with EQ Technology will be the first model to showcase the evolved design language at IAA Mobility in Munich, Germany next month.
Originally introduced by Gordon Wagener when he became Mercedes-Benz Group design head in 2008, this design language emphasizes a bipolarity of emotion and intelligence, characterized by a focus on reduced lines, clean surfaces, and a balance between luxury and modernity.
One of the most defining characteristics is the grille, an iconic element which has been redesigned for the new GLC. This centrepiece of the new SUV preserves the essence of the brand while embracing a more modern touch and cutting-edge technology.
For over 100 years, the chrome grille has been a central feature of nearly every Mercedes‑Benz, while steadily evolving over time. From its original vertical proportions with simple details to the more intricate, horizontal architecture of recent years, the grille has been a proud signature on many millions of cars.
The chrome grille is one of the most visual representations of the brand’s DNA. The introduction of the iconic grille marks an important step for the company that has created many milestone moments.
Illuminated work of art
From a functional feature of the combustion vehicle era, the new grille of the electric GLC has evolved into an illuminated work of art, conveying prestige through reduction, clean lines and technology.
The fusion of design, technology and craftmanship is boldly transposed through three main features: a wide chrome frame, a smoked-glass-effect lattice structure and integrated contour lighting. An illuminated version will be available as an option, featuring a total of 942 backlit dots. This optional high-tech pixel graphic can be animated, bringing the GLC to life. Additionally, the central Mercedes-Benz star and integrated surrounding contour of the panel are illuminated.
“Our new iconic grille is not just a new front for the GLC; it redefines the face of our brand. It is the perfect fusion of lasting design codes reinterpreted for the future, making our cars instantly recognizable,” said Wagener.
