Quick look
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Kia Sales Malaysia has revised picing of its Sportage and Carnival models, but the EV-9 now costs more due to addition of duties and roadtax.
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New incentives to attract customers to the brand as well as build and reward loyalty.
It’s 2026 and Kia Sales Malaysia Sdn Bhd (KSM) – a subsidiary of Kia Corporation – starts operations with a number of initiatives to rebuild brand trust and market confidence. The initiatives start with revised pricing for the current models, a loyalty programme, Kia-branded insurance and incentives for corporate fleet customers.
“The new year marks a new beginning for Kia. We are proud to officially begin our journey of rebuilding the Kia brand through a standalone National Sales Company in Malaysia. We wish to assure fans that Kia is here to stay, and our priority is taking care of customers and inspiring progress through our innovative mobility solutions,” pledged Kia Sales Malaysia President & CEO, Hyung Ho Kim.
“These first steps, which are to revamp our pricing strategy, recognise loyal Kia customers and incentivise corporate purchases, are all part of a concerted effort to answer the question, ‘Why Kia?’. Kia Sales Malaysia believes in right pricing our products. Buyers across Malaysia will now be able to enjoy the best vehicles suited for the market with the most appropriate specifications and features, offered at competitive prices. We welcome both legacy and new Kia fans to our showrooms to appreciate our range of vehicles, test drive them and be immersed in the new Kia experience,” added Managing Director, Emily Lek.
New prices
From this month, the Sportage SUV and Carnival MPV model lines have revised pricing from RM128,800 and RM193,000, respectively (excluding insurance, Peninsula Malaysia). The EV9 has new pricing that is higher as it now includes duties and roadtax since exemptions for both ended on December 31 for EVs imported in CBU (completely built-up) form. Only one version is available – the GT-Line AWD which is now priced from RM368,888 without insurance (Peninsula Malaysia).
In line with Kia’s global standards, the warranty coverage and parts replacement policy for newly purchased vehicles in Malaysia will be valid for 5 years or 150,000 kms, whichever comes first.
Additionally, KSM is implementing a price reduction of 15% on average for all Kia genuine spare parts. Owners are assured of parts availability as the service centres in the aftersales network are supported by a dedicated parts warehouse located in Shah Alam, Selangor. Parts will be despatched to dealerships speedily to minimise delays in vehicle maintenance or repairs.
Building and rewarding loyalty
Recognising the power of brand legacy and loyalty, KSM has established the Kia Circle. This loyalty programme offers cash rebates of up to RM6,000 when existing Kia owners upgrade to a new Kia, which can benefit now only owners but also their family members (parents, children, and spouse).
Additionally, KSM will be introducing Kia Professional, a corporate fleet and professional programme. It offers exclusive concessions of up to 3% targeted at members of professional bodies and major corporations for individual vehicle purchases, with customisable incentives for larger fleets.
Kia Cares
Authorised Kia dealerships will also offer Kia Cares, the brand’s own insurance programme. Underwritten by Berjaya Sompo, Zurich and Zurich Takaful, it provides comprehensive coverage for accidental loss or damage as well as a range of benefits.
These include agreed value for up to 15 years, waiver of betterment for up to 10 years, unlimited towing services, full special perils coverage and personal accident coverage of up to RM100,000. Owners can also tailor their coverage through optional add-on benefits to suit individual preferences.
