Quick look
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‘Cherish the Nature’ project is supported by Chery Corporate Malaysia and will restore 6 hectares of degraded mangroves at the Kuala Selangor Nature Park,
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Support for the 18-month collaborative project is one of the ways Chery is showing its good corporate citizenship.
Ever since Chery returned to the market with direct involvement (it had earlier been represented by a local business partner), it has shown that it intends to be a good corporate citizen in the Malaysian market. Commitments have been followed up by actual actions that demonstrate how it is not just here to sell cars but also help develop the auto industry and support various communities.
Besides supporting Malaysian sports, Chery Corporate Malaysia has also been quick to assist when there have been urgent needs, eg the fire at Putra Heights last year. Within 24 hours, the company had arranged to loan its vehicles to affected residents to help them with the transport needs at a time when much of their property was damaged or destroyed.
It also announced that it will be establishing the Chery Smart Auto Industrial Park in the Beringin High-Tech Auto Valley in Lembah Beringin in north Selangor. The automaker, which is China’s largest vehicle exporter, will invest RM2.2 billion in the project which is targeted for completion in 2026 and include a manufacturing complex.
Collaboration with IUCN and MNS
Chery Corporate Malaysia is also providing support to the International Union for Conservation of Nature (IUCN) and the Malaysian Nature Society (MNS) for the restoration of mangroves at the Kuala Selangor Nature Park (KSNP). The 18-month collaborative mangrove restoration project along the north-central Selangor Coast is known as ‘Cherish the Nature’.
To mark the launch of the project, MNS, Chery and IUCN hosted 200 guests and representatives from the government agencies, academic institutions, local communities, and private corporations at the KSNP to provide insights into the unique biodiversity of this area and the importance of the mangrove forests.
Improving conservation awareness
‘Cherish the Nature’ calls for improved conservation awareness of Malaysia’s unique natural living landscapes, made up of coastal mudflats, marine-mangrove and wetlands habitats situated along the NCSC. In these 130 km-long coastal landscapes, ecosystem services have immensely supported the diverse communities with its rich marine resources, enabling communities to thrive.
IUCN’s science-backed tools will be used to identify priority mangrove restoration sites, which will be rehabilitated with mangrove saplings nurtured in nurseries established by local communities.
At least 6 hectares of degraded mangrove areas will be restored by trained members of the local community, blending science with traditional ecological knowledge. Monitoring and evaluation post-planting will track ecological gains and ensure the planting mangrove saplings are growing optimally.
Click here to know more about other Chery community activities in Malaysia
