Quick look
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GWM Malaysia’s “Raikan Perjalanan Menuju Keredaan” campaign features a brand film that highlights the emotional and physical journeys of the balik kampung season.
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GWM showrooms around Malaysia will also have Open House events to celebrate the festival season.
As the nation prepares for Hari Raya Aidilfitri, GWM Malaysia has officially launched its 2026 festive campaign. Entitled “Raikan Perjalanan Menuju Keredaan” (Celebrate the Journey Towards Contentment), the theme of the campaign highlights the emotional and physical journeys of the balik kampung season.
Along with the campaign, GWM Malaysia has produced a new brand film titled ‘Lebaran Keredaan’. The narrative follows two characters, Faiz and Rizal, as they navigate the often-difficult balance between professional responsibilities and the deep-seated expectations of family.
One of the ‘stars’ of the film is GWM’s bestselling model in Malaysia, the HAVAL H6 HEV. With over 6,000 units delivered since the model was launched in late 2024, the SUV is also the second best-selling hybrid electric vehicle in its segment.
The choice of the H6 is appropriate as it is ideal as a trusted companion for those long journeys back to the hometown. It offers practical benefits like a range of 1,000 kms or more on a full tank of fuel (and no need to stop to recharge).
“Hari Raya is a time when every journey carries deeper meaning,” said Roslan Abdullah, Chief Operating Officer of GWM Malaysia. “As we move to deliver 6,000 units nationwide, we are grateful for the trust Malaysians have placed in us. Our theme reflects the belief that every journey should be safe, reassuring, and filled with peace of mind.”
Festive rewards
To celebrate the season with the public, GWM Malaysia is hosting a series of Raya Open Houses at more than 35 showrooms nationwide on March 28/29 and April 11/12.
There’s also the ‘Raya Book & Win’ campaign for those who book any new GWM model between March 9 and April 30, 2026. Prizes for lucky winners include a stay at Desaru Coast in Johor, 65-inch Samsung 4K Smart TV, iPad Airs, and Dyson Airwraps.
Dato’ Sri Siti Nurhaliza takes delivery of her GWM WEY G9 Hi4 PHEV
