By The Billions (BTB), a unique cars, community and content platform, is organising the Malayan Xpedition 2025, a unique overland journey crossing Malaysia’s rugged and storied heartland. The event, officially listed in Tourism Pahang’s annual calendar, will support local tourism and boost economic growth.
Connecting off-roading community
The Malayan Xpedition was created to meet the growing demand for organised, large-scale 4×4 expeditions in Peninsular Malaysia for all levels, ranging from beginners to experienced. The Malayan Xpedition will serve to connect drivers, brands, and destinations across the interiors of West Malaysia.
Off-road enthusiasts already know the globally recognised Borneo Safari in East Malaysia, and with the signing of a Memorandum of Understanding (MoU) today, BTB will learn from the Sabah Four Wheel Drive Association (SFWDA) how to run the off-road expedition format better. A MOU was also signed with the Malaysia 4WD Training & Experience Centre (M4TREC) based in Semenyih, Selangor.
The MOU formalises a longer-term collaboration that will anchor Malayan Xpedition as a permanent fixture in Malaysia’s off-road and adventure calendar. It also highlights the strong commitment of all parties to fostering a safe and inclusive off-roading community in Malaysia, with each partner contributing their unique capability or expertise.
“We are extremely proud to see how far we’ve come since we first started off as a passion project in 2022. From our first Land Cruiser Day to our first 4 Wheels Fest, we are extremely excited to now introduce the Malayan Xpedition. This one-of-a-kind epic journey through Malaysia’s wild and beautiful landscapes is about giving Malaysia’s burgeoning off-roader community a like-minded platform to belong to. With the support of our long-term strategic partners and brands, we hope to grow this community responsibly, making off-roading safer, more inclusive, and sustainable for the years to come,” said Ned Nazlan, founder of BTB.
Industry collaboration
The MoU signing event also saw Letters of Agreement with brands across automotive, vehicle accessories, and lifestyle categories. These include Great Wall Motor Malaysia, UMW Grantt International, Sime Darby Auto ConneXion-Ford, RedSprings, BFGoodrich Tyres, FIVE Petroleum, Ironman 4×4, Nakawan, Welly Sg. Buloh, ANBOT Store, FireMaple, MeatXpert, Santapan RTEs, TJM 4×4 Malaysia, Tough Dog and Pedders.
BTB’s key events for 2025
BTB has two events planned for the remainder of the year – the 4 Wheels Fest & Adventure Festival on October 11 and, the Malayan Xpedition from October 11 to 16. The 5-day expedition itinerary includes visits to Orang Asli villages to deliver medical aid, dental check-ups, and haircuts alongside the on-ground medic and volunteer teams, closing off with a beachside dinner.
These flagship BTB events are where automotive culture, lifestyle, and adventure intersect, offering participants hands-on experiences that truly embody BTB’s ethos: real stories, real people, real experiences.
About By The Billions
Founded in 2022, BTB is a platform that blends automotive storytelling, 4×4 expeditions, and lifestyle festivals that bring together adventurers, car enthusiasts, and brands. As a local, fast-growing outfit, BTB takes an alternative approach to media through a distinctive storytelling paradigm as encapsulated in their mantra, ‘Stories Through The Journey’.
BTB’s mission is to bring together like-minded individuals who share a deep passion for cars, fostering a culture of knowledge sharing and mutual enthusiasm. With a keen focus on interesting and high-mileage vehicles often overlooked by the masses, BTB has been growing a name for itself with events such as Land Cruiser Day, 4 Wheels Festival and Rainforest Trophy Expedition 2024.
