PROTON continued its sales ascent with the highest-ever monthly domestic volume in August 2026 as Group sales totalled 22,632 units. This represented a 22.7% increase compared to the previous month and marks the best total monthly sales volume since January 2010.
40.2% growth from 2025
Cumulative sales after 8 months have reached 141,421 units, up 40.2% compared to the same period last year. Based on estimated Total Industry Volume for August, PROTON’s market share for the month is expected to be 27.9%, and 25.6% for the 8-month period.
The volume growth was contributed by models in multiple segments. The S70 set a new benchmark, registering 3,235 deliveries in August to bring its cumulative 2026 sales to 17,953 units. Meanwhile, the Saga’s sales volume this year is 33.3% ahead of last year and on target to exceed an annual sales volume of 80,000 units.
In the SUV category, the X50 recorded 2,274 sales to maintain its lead in the B-segment, while another 7,347 units of the Saga brought its total sales volume for 2026 to almost 60,000 units.
Over 6,000 e.MAS vehicles delivered
Electrified vehicles, sold under the Proton e.MAS brand, totalled 6,047 units in August, bringing the year’s volume for 8 months to 27,860 units.
The bestselling model was the e.MAS 5, which accounted for 4,818 units of the total. With local assembly of all three e.MAS models, more units can now be delivered to waiting customers within a shorter time.
“PRO-NET is humbled by the confidence Malaysians have in Proton e.MAS and our electrified mobility solutions, which is reflected in the continued high demand for all our models,” said Zhang Qiang, Chief Executive Officer of PRO-NET.
“As we continue with efforts to deliver units as quickly as possible, our expansion into areas such as partnering charge point operators to grow charging infrastructure, growing the dealership network and continuing to engage owners on multiple levels ensure we are able to offer a holistic ownership experience making the transition to electrified vehicles a smooth one for all buyers, he added.”
Exports now include Geely models
Overseas sales have also been growing, with export volume reaching 2,477 units in August. During the 8 months of 2026, 6,059 units have been shipped to other markets.
Besides Proton and Proton e.MAS models, the shipments now include models with the Geely brand which are assembled under contract at the PROTON manufacturing complex in Tg. Malim, Perak.
Produced alongside Proton models, contract assembly helps the automaker achieve better economies of scale by more fully utilising its assembly capacity while growing parts purchase volume from vendors. “
Assembling vehicles in Malaysia for Geely markets is one of the key areas to growing export sales. These activities boost assembly line utilisation at the factory while contributing to increased volume for our local vendors and contribute positively to Malaysia’s balance of trade,” said Dato’ Ir. Abdul Rashid Musa, Deputy CEO of PROTON.
Aftersales campaign
To support its growing user base, Proton has introduced new aftersales initiatives across its 196 nationwide service outlets. The ‘Stay Safe & Save’ campaign offers a 10% discount on selected Proton Genuine batteries, brake pads, and wipers installed at participating outlets. The discounted parts will be available while stocks last.
Also offered with purchases of the said items is a complimentary 40-point vehicle safety check, expanded from the earlier 20 points to cover more areas around the vehicle.
There’s also a promotion in collaboration with Swiss brand Little Joe, allowing customers to purchase model-branded 3D air fresheners in Amber or Ginger Lemon scents for RM17 during visits to authorised Proton service centres.
“At PROTON, customer care does not end when a vehicle is delivered. It continues at every service appointment and throughout the ownership journey. With our ‘Stay Safe & Save’ campaign, we are lowering the cost of essential Proton Genuine Parts while giving customers a more comprehensive safety check to ensure their motoring safety,” Dato’ Ir. Abdul Rashid Musa said.
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