PROTON reported 18,442 vehicles deliveries (including exports) during July 2026, a 14.9% increase over June figures and the Malaysian automaker’s second-highest monthly volume of the year.
With this latest volume, cumulative deliveries for the first 7 months of 2026 have reached 118,788 units, a 38.7% growth compared to the same period in 2025. Based on projected Total Industry Volume figures to be announced by the Malaysian Automotive Association in about a week’s time, the automaker’s market share would be at 25.8%.
ICE models still dominant
Internal combustion engine (ICE) models remain dominant in overall sales. The Saga remained the brand’s highest-volume offering, with 7,814 units delivered in July. This brings the entry-level sedan’s cumulative sales volume for this year to 52,189 units, maintaining its position in the A-segment sedan market.
In the C-segment sedan market, 2,857 units of the S70 were delivered to new owners during the month, raising its cumulative total to 15,689 units. In the SUV categories, the X50 registered 2,291 units, and for the larger 7-seater D-segment, the X90 recorded 441 units, its second-highest monthly performance for 2026.
Electrified range reaches monthly high
The company’s New Energy Vehicle vehicle subsidiary, PRO-NET, achieved its highest monthly volume since launch of its Proton e.MAS brand. A total of 3,888 units of the e.MAS 5, e.MAS 7, and e.MAS 7 PHEV models was delivered in July. Cumulative 2026 deliveries for the e.MAS line now stand at 21,808 units.
Among the individual electrified models, the e.MAS 5 had the highest volume with 13,196 cumulative units registered this year, making it the highest-volume electric vehicle in the local market.
The e.MAS 7 PHEV reached 4,946 cumulative units for the year, while the fully electric e.MAS 7 recorded 3,666 units year-to-date. The sales growth coincides with an expansion in retail operations, with the brand growing its network to 58 sales outlets and 45 service centres nationwide.
The entire e.MAS line-up is now assembled in Malaysia, and key powertrain components such as the Dedicated Hybrid Transmission and Electric Drive Unit are also assembled locally.
13-year high for exports
Export activities grew substantially in July, with 1,398 units shipped overseas. This represents the automaker’s highest monthly export volume since March 2013. The increase was supported by growth in overseas market demand as well as regional production activities involving collaborative models assembled at Tanjung Malim for export markets and sold under the Geely brand.
“Growing export demand demonstrates the increasing quality of vehicles produced in Malaysia. As regional production activities continue to expand, they will enhance plant utilisation, strengthen our local supply chain and create new opportunities for Malaysian vendors,” said Dato’ Ir. Abdul Rashid Musa, Deputy CEO of PROTON.
“Together with our domestic business, exports will become an increasingly important contributor to PROTON’s sustainable long-term growth,” he added.
