Quick look
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GWM Malaysia achieved a 177% year-on-year surge in sales for 2025, driven by the locally assembled Haval H6 HEV.
- The brand is shifting towards the premium segment with the WEY G9 luxury MPV (launching late January 2026) and the introduction of Hi4 HEV technology.
GWM (Great Wall Motor) was already in the Malaysian market over 10 years ago but back then, its business was managed by a local partner and at ‘arm’s length’. At the end of 2022, it joined other automakers from China to come into the market on its own and started up GWM Malaysia as a marketing and sales subsidiary. Seeing Malaysia as a market not only with much potential but also as a regional hub, GWM has been growing its business rapidly.
Last year, GWM Malaysia surged ahead with a 177% year-on-year growth in commercial performance. This strong performance was achieved mainly in the growing hybrid electric vehicle (HEV) segment, with its HAVAL brand ranking third with a 15.5% market share in 2025. The robust growth was driven primarily by the locally-assembled Haval H6 HEV, which continued to drive the brand’s performance throughout the year, It wass one of the best-selling HEVs in Malaysia, ranking second and taking a 14.9% market share of the segment
The core of growth
GWM Malaysia’s 2025 performance reflects a broader shift in consumer preference towards HEVs that offer a balance of efficiency, performance and usability without the worries of range anxiety. They offer the best of both worlds – some of the benefits of an EV with the advantage of having a combustion engine as well.
Next-generation HEV technology
Building on this momentum, GWM Malaysia is also laying the groundwork for the next phase of its HEV journey with the forthcoming introduction of Hi4, GWM’s next-generation technology for HEVs.
More than a technological upgrade, Hi4 represents the brand’s long-term direction, integrating efficiency, performance and intelligent energy management into a unified hybrid electric ecosystem. As GWM continues to evolve its electrification strategy, Hi4 signals a future-ready approach that will shape the next chapter of electrified mobility for the brand in Malaysia.
Diverse portfolio of models
Besides the Haval H6 HEV, GWM Malaysia maintained a diverse portfolio of models in 2025, catering to different customer needs across electrified and lifestyle-driven segments. The ORA models offer fully electric mobility while the TANK is highly off-road capable.
Commenting on the year’s performance, Roslan Abdullah, Chief Operating Officer of GWM Malaysia, said: “At the heart of the success was the GWM Haval H6 HEV, further demonstrating that Malaysians are ready to embrace efficient, practical and well-rounded hybrid solutions. We are encouraged by this momentum and remain focused on delivering products that meet real-world needs.”
He added that the diverse portfolio will further expand with the upcoming launch of the WEY G9 Intelligent Luxury MPV. Scheduled for launch at the end of January, it will mark GWM Malaysia’s next step in premium and intelligent mobility.
Success globally too
GWM Malaysia’s impressive 2025 performance was also mirrored by the brand’s growth globally. Record sales of 1,323,672 vehicles represented an increase of 7.33% year-on-year, with overseas deliveries reaching 506,066 units, an 11.68% increase from 2024. New energy vehicles (EVs and HEVs) were a major driver globally, with sales of 403,653 units, up 25.44%, reflecting the company’s leadership in electrified mobility.
GWM’s global pick-up truck division also reported strong results in 2025, securing its 28th consecutive year as China’s leading pick-up manufacturer while continuing to accelerate growth across international markets. In China, the world’s largest automotive market, GWM now accounts for nearly 50% of the pick-up segment. Outside China, overseas sales reached 63,784 units — a 17% year-on-year increase — positioning GWM as the leading Chinese pick-up brand by export volume.
Looking ahead
GWM Malaysia enters 2026 with a solid foundation and a clear focus on strengthening its presence in the local market. The company remains committed to advancing its hybrid and electrified offerings, while continuing to elevate the overall ownership experience through product quality, innovation and customer support.
“Our performance in 2025 reflects the confidence Malaysian consumers have placed in GWM as a brand. As we look to 2026, our focus remains on building sustainably on this momentum, strengthening our hybrid leadership and delivering meaningful value to our customers. We are committed to growing with the market and contributing positively to Malaysia’s evolving mobility landscape,” said Cui Anqi, Managing Director of GWM Malaysia.
