BYD Tech Discovery Day (November 14 – 16)

In just 22 years, BYD has gone from being a battery manufacturer to the world leader in electrified vehicles. In 2024, its total sales volume was 4.272 million units (a 41.3% increase from 2023), thanks to overseas sales expansion that saw sales increasing by 71.9%. In markets like Malaysia, BYD has been the No.1 EV brand for the past 3 years.

Since being established BYD has always focussed on developing new and more advanced technologies. Pioneering technologies like the Blade Battery and e-Platform 3.0 position its products as leaders in the market, drawing new customers to the brand.

The advanced technologies are the result of strong investment in R&D, which BYD Chairman Wang Chuanfu views as the core driver of the company’s growth and competitive advantage, essential for sustainable industrial advancement. He emphasizes significant, continuous investment in R&D and extensive vertical integration to ensure technological leadership.

BYD considers R&D expenditure so important that its investment in R&D has been more than net profit every year – even during the early years of the COVID-19 pandemic when business was severely impacted. It has spent over US$30.5 billion in R&D (US$7.5 billion in 2024 alone) and is the top-tier R&D spender among 5,200 A-share listed companies.

Showcase of latest advanced technologies
To showcase its technological advancements, it has a showcase event which has been presented in 3 countries, with Malaysia being the fourth one. Together with its local partner, BYD Sime Motors, the automaker is presenting the BYD Tech Discovery Day from November 14 – 16, 2025. The immersive showcase is at Carpark 3, Plaza Arkadia, Desa ParkCity, Kuala Lumpur.

The BYD Tech Discovery Day is a Malaysia-first electric mobility technology tour which shows the next generation of smart technology and sustainable mobility, especially in electric mobility.

What’s at BYD Tech Discovery
Visitors can expect an engaging line-up of activities and experiences designed to showcase BYD’s technological leadership. There are test-drives and rides in all the lates models available in the Malaysian market, including the DENZA D9 premium MPV.

A special course shows the performance of the Shark 6 pick-up truck and DENZA Z9GT. Both these models are not on sale in Malaysia yet, but are being considered for introduction in 2026. This is the first time that the Malaysian public is seeing the Shark 6 which is on sale in markets such as Australia and Indonesia.

EV Dialogue Corners
At the EV Dialogue Corners, visitors can find out more about BYD’s Blade Battery, smart charging systems, augmented really with VR goggles, and advanced safety features from technical experts.

BYD’s DMO (Dual Mode Off-road) technology is also introduced for the first time and visitors will be able to learn about this advanced plug-in hybrid system designed for off-road and pickup truck applications. Key features include a longitudinal EHS drive assembly, the Cell to Chassis technology that integrates the battery into the vehicle’s structure for increased rigidity, and advanced torque management for superior handling and performance across various terrain.

Special offers
For those who book a M6, ATTO 3 ULTRA, or SEALION 7, there are savings from RM8,000 to RM20,000 and a chance to enter a lucky draw worth up to RM38,888 (terms & conditions apply). There are also trade-in offers up to RM11,000 for the ATTO 2 and new SEAL, as well as a RM15,000 trade-up offer or 0% interest financing for the DENZA.

“I am thrilled to welcome Malaysians to BYD Tech Discovery Day, an opportunity to experience and understand the passion and innovation behind our technology. The BYD Tech Discovery Tour is our way of sharing this journey with Malaysians. This is not just a showcase, a defining moment in Malaysia’s shift toward a cleaner and sustainable future, said Eagle Zhao, Managing Director of BYD Malaysia.

The Shark 6 PHEV
The Shark 6, launched in 2024, is a pick-up truck developed for global markets (it’s not sold in China). It’s the first ‘lifestyle’ light utility vehicle by the automaker. While having the traditional body-on-frame construction, it differs from most trucks by having coil spring double wishbone independent rear suspension.

For now, the Shark 6 comes only with a Dual Mode Off-Road (DMO) plug-in hybrid electric drivetrain. This consists of a 1.5-litre turbocharged petrol engine with 2 electric motors (one on each axle) to provide all-wheel drive. Total system output with a 29.58 kWh battery is 321 kW (435 ps) and the range is claimed to be 840 kms with a full tank of fuel. An electric-only range of 100 kms is claimed.

It’s on sale in a limited number of markets and in ASEAN, it has already been launched in the Philippines, Brunei, Laos and Indonesia. Plans to launch in Thailand have been deferred and it is known that BYD Malaysia is in discussions with BYD Sime Motors about the model’s potential in Malaysia. As BYD has already announced plans to do local assembly, the Shark 6 could be among the models.

Find out more about BYD models in Malaysia