Automotive tourism took centre stage as a 100-car convoy of Lamborghinis gathered for the Konvoi Eksklusif Lamborghini 2026, organized as part of the broader Citrawarna Speed Festival 2026.
Visit Malaysia Year event
Held in conjunction with the Visit Malaysia 2026–2027 campaign, the gathering brought together dozens of representatives of the supercar brand, with the assistance of the Lamborghini Owners Malaysia.
The convoy traveled from IOI City Mall in Putrajaya to the PETRONAS Sepang International Circuit where the supercars were placed on display in an open-air public exhibition.
The static display offered motorsport enthusiasts and international visitors an opportunity to view the various generations of high-performance Italian machinery up close.
Motoring + tourism
Operating under the official themes ‘Art, Culture, Speed, Together’ and ‘Malaysia Moves Together’, the Citrawarna Speed Festival aims to merge motoring lifestyle activities with national tourism promotion.
The visual impact of 100 supercars traveling in formation serves as a focal point for digital and social media coverage, expanding the reach of regional tourism campaigns to an international audience.
By drawing large crowds of participants and spectators to the Putrajaya and Sepang corridors, private-public initiatives centered around motoring lifestyle events generate direct commercial activity for local hospitality, retail, and food and beverage businesses in the surrounding areas.
