Shell Rimula, a brand of heavy-duty diesel engine oil (HDDEO) in Malaysia, has been long established and is the choice of many fleet operators for their commercial vehicles. However, the success and popularity of the product can also be attributed to the distributors and dealers and Shell Malaysia recognises this.
Speaking to some 300 guests at the 2023 edition of Rimula Gala Dinner held at Kota Kinabalu, Sabah recently, Shell Lubricants General Manager for Malaysia and Singapore, Nyon Kam Yew, paid tribute to the company’s well-established network of loyal distributors and end-users.
“We are thankful for their resilience and unwavering support that have contributed towards Shell Rimula remaining the best-selling HDDEO in Malaysia year after year. Together, we are unstoppable as our collaborations have stood the test of time despite the challenging business environment globally and locally,” he said, adding that the transport sector has been the key contributor to Shell Rimula’s performance this year
Growth opportunities with rising demand
The world’s leading lubricant supplier for the past 16 consecutive years, Shell also sees growth opportunities in the premium synthetic HDDEO segment, driven mainly by rising demand in the transport industry for solutions that can improve fuel efficiency and lower emissions.
“We will continue to explore opportunities in this sector. In ASEAN, 85% of transport vehicles are still diesel-powered despite the global shift towards battery electric vehicles. High-quality HDDEOs like Shell Rimula play a key role in keeping these diesel-powered vehicles on the road and the economy going, while reducing the industry’s carbon footprint,” Nyon added.
Proven performance benefits businesses
In actual field trials with Malaysian fleet owners around the country, synthetic lubricants like Rimula R4 Plus, Rimula R5 LE and Rimula R6 LM were able to deliver significant cost-saving by offering superior engine wear protection, remaining in grade for far longer and, thereby, helping extend oil drain intervals for higher vehicle uptime and lower total costs of ownership. The other important benefit from using the high-quality lubricants is the lower emissions that allows businesses to meet their ESG (environmental, safety and governance) commitments.