The latest version of the Rolls-Royce Phantom in Series II form is now available in Malaysia, priced from RM2.5 million with the Extended version priced at RM2.9 million (excluding taxes).
This is the 8th generation of the model which has a history going back to 1925 when it was judged ‘The Best Car in the World’. Its name is believed to be among the longest in continuous use.
For this current generation, introduced in 2017, Rolls-Royce developed the ‘Architecture of Luxury’, an exclusive all-aluminium architecture which has been used for every new model since then.
Preserving and protecting design
In developing the Series II, Rolls-Royce was sensitive to the wishes of its customers who wanted something more individual to them but without any major changes. This led to the designers and engineers looking not at what should be changed, but what should be preserved and protected for the iconic model.
Clearly the commanding presence was not to be altered and this has been further enhanced by a new polished horizontal line between the DRLs above the Pantheon Grille. Look closely and you will see a subtle geometric change to the grille which makes the ‘RR’ Badge of Honour and Spirit of Ecstasy mascot more prominent when viewed from the front.
The headlights incorporate intricate laser-cut bezel starlights, creating a visual connection with the Starlight Headliner within the car, while being an added feature to the Phantom’s presence at night.
Modern or classic wheels
The familiar silhouette is maintained and on each corner are new wheels. Each 3D milled stainless steel wheel with triangular facets is available to commission in a fully or partially polished finish.
Alternatively, the customer may choose elegant disc wheels which reference the Rolls-Royce cars of the 1920s. The disc wheels are produced in both polished stainless steel and black lacquer to encapsulate the sense of flight on land.
Over the years, Phantom owners have requested a darkened chrome grille surround, black bonnet reins, windscreen surround and side frame finishers – these are also available now.
Minimal changes within
The interior remains as luxurious as before and will be very familiar to those who travel in it. The driver might notice that the steering wheel is slightly thicker, to provide a more connected and immediate point of contact.
Rolls-Royce has noted that, increasingly, many owners prefer to drive the car themselves but there remain a section of their customers who also prefer being in the rear seat. For the latter, the Phantom Extended will provide the full pleasures of being chauffeur-driven.
With the Series II comes Rolls-Royce Connected, enabling the owner to send an address directly to the car from Whispers, the exclusive Rolls-Royce private members app. It provides various services such as guidance to an event or restaurant, and also keeps the owner informed of where the car is and its ‘health’.
The Bespoke Collective
While all those who own a Phantom would be wealthy, there is no such thing as a ‘typical’ Phantom customer. Rolls-Royce sees ‘poles of luxury’ amongst its clientele, with a spectrum of ages and who may be traditional or modern, self-made or having long established wealth.
Each customers therefore has his or her own character and this is also reflected in how they personalise their Phantom. For this reason, this generation of the model has been offered like a ‘blank canvas’ which will become whatever the customer desires. This is where the Bespoke Collective comes in to turn virtually any request into reality. In doing so, the customer can be assured of owning ‘the best car in the world’.
“We are excited to celebrate the arrival of the Phantom Series II to Malaysia. With its rich heritage and commanding design, a blank canvas for bespoke features, this pinnacle Rolls-Royce represents the epitome of timeless luxury tailored to the discerning preference of distinguished clientele,” said Anas Zawawi Khalid, Director, Rolls-Royce Moror Cars Kuala Lumpur.