Maserati MCPURA – the evolved MC20 Halo Car

The Goodwood Festival of Speed is now one of the venues where automakers debut new models and at this year’s event, Maserati presented its new MCPURA super sportscar. An evolution of the MC20 Halo Car – which, in 2020, launched a new era for the brand – the MCPURA has a more refined form as priority was given to exterior design.

It is no coincidence that an iconic formula was chosen for the launch campaign: ‘E = MCPURA’. A powerful statement, inspired by Einstein’s theory of relativity, celebrates energy with the capacity to multiply until it becomes a pure expression of excellence.

Special colour for debut
At Goodwood, the new super sportscar was presented in the sophisticated Ai Aqua Rainbow body colour – designed as part of the Maserati Fuoriserie Customization Program. There is a matte version for the coupe and gloss finish for the Cielo which, in its very name, is reminiscent of light in movement. The blue colour changes in the sun, producing a rainbow effect. It is inspired by the prism – breaking down white light, then capturing all its facets and creating a unique and pure colour.

The Trident on the grille and the C-pillar, and the insignia on both sides of the car are in a magenta colour with blue mica, making the combination even more elegant. The logo in the same colour is also repeated in the middle of the rims, with a specific burnished diamond-cut finish. Finally, the standout features in both cars are the seats in Alcantara Ice, laser-etched to bring out the Trident with brand-new visuals.

Futuristic and sporty image
The resulting image is both futuristic and sporty with a double-sided backing, an iridescent red with blue and an iridescent blue with red, which enhances the forms and takes up the same shades of the exterior details. The ‘lasered’ processing is used to convey three-dimensionality, creating a combination of the sporty elegance of Alcantara.

For customers, the choice of colours has therefore been expanded, partly thanks to the multiple possibilities for customization offered by the Fuoriserie Program. There are more than 30 body colours to choose from – in solid, metallic, 3-layer, 4-layer, or matte finishes.

100% Made in Italy
The MCPURA – which Maserati stresses is 100% Made in Italy – encompasses everything that makes the Maserati driving experience unique, ie the ability to connect driver and car without filters with  exhilarating driving performance.

Its heart remains the same: the powerful 621 ps/730 Nm V6 Nettuno 3-litre twin-turbo engine (an original Maserati powerplant), With the car’s total weight of under 1,503 kgs, it gives a best-in-class weight/power ratio: 2.4 kgs per ps, with a 207 ps/litre.

One of the engine’s secrets is the innovative pre-chamber combustion system featuring twin spark plugs. This technology is derived from Formula 1 and – thanks to Maserati’s patent – is now available in an engine destined for the road.

“With MCPURA, Maserati is once again regaining its rightful place: at the top and in its stomping ground. Both versions – coupe and Cielo – are created at our historic Modena facility, where the heart of the Trident has been beating for nearly 90 years. This is where the entire MCPURA production process takes place: we produce the Nettuno engine, assemble each component, and carry out the most exclusive customization at the Maserati Officine Fuoriserie. Modena is not just our headquarters; it forms part of our identity. We are the oldest automotive marque in the Motor Valley, an area we helped to build and continue to represent around the world. From there, we proudly tell the story of Italian excellence and luxury,” said Santo Ficili, Maserati COO.

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