Two years ago, Jaguar Land Rover (JLR) decided to rebrand its different product lines and make each a distinctive sub-brand. Its ‘House of Brands’ strategy saw four brands with familiar names being created: Jaguar, Range Rover, Defender and Discovery. This strategy removes ambiguity and brings more focus the unique DNA of each of JLR’s brands. … Continue reading Jaguar Land Rover Malaysia introduces Defender V8