Commercial vehicles play a vital role in the country’s economic development, transporting goods daily for numerous businesses. In this sector, Isuzu has been the top-selling truck brand for many years and again held the position in 2024.
Amid a year of evolving market conditions, Isuzu sales remained stable to place the brand at the No.1 spot for Light-Duty truck segments, which successfully led the brand to secure the most popular overall truck brand in the market for 11 consecutive years (15 consecutive years in the Light-Duty segment).
“The global trucking industry has been facing unprecedented challenges in recent years. In Malaysia too, the industry continues to evolve and thrive, driven by various economic and environmental factors which have given rise to several trends such as regulatory changes and the growing application of technology for better efficiency and cleaner emissions. Due to this, the nature of our customers’ business is also changing as new demands grow,” said Isuzu Malaysia’s CEO, Shunsuke Okazoe.
“At Isuzu, our goal is to constantly innovate and offer the best transport solutions that will enhance delivery responsiveness and efficiency, improve customer experience and support the push for decarbonization for our customers. In essence, we are unswerving in helping our customers increase their competitive edge in today’s transformative logistics industry by introducing new trucks which deliver better efficiency and cleaner emission,” he said.
Commenting on the achievement in 2024, Mr. Okazoe said: “Being able to achieve the market-leader position in Malaysia for Light-Duty truck segments and as most popular overall truck brand is truly a solid testament of the deep level of trust and confidence our customers have continuously shown in Isuzu commercial vehicles. As a leading Japanese truck maker with global distribution, Isuzu has always been steadfast in our commitment to offer the best-in-quality commercial vehicles and aftersales support that our customers need for optimized efficiency and sustainability of their business.”
Displaying its promise in responding to new market needs, Isuzu Malaysia launched several new trucks last year. These included the new ELF NPR PRO (Euro 4) and the new medium-duty FVR Smoother 6-speed AMT (Euro 5). In addition, the company also introduced a range of other models under its ELF light-duty series which meet the Euro 4 emissions standards.
The optimized 4JJ1-TCC engine in the NPR PRO offers outstanding ability in reduction of fuel consumption and costs. Comparative test drives between the NPR PRO and an equivalent Isuzu 7.5 ton manual transmission truck conducted on a 500-km journey on highways and city roads in Malaysia showed that the NPR PRO was able to reduce fuel usage by around 20%.
Besides being cost-efficient, the NPR PRO is also environmentally-friendly and cost-efficient truck. Its compact and powerful engine has a maintenance-free Diesel Oxidation Catalyst which effectively reduces emissions of carbon monoxide, hydrocarbons and particulate matter.
The new FVR Smoother AMT truck is powered by a 6HK1-TCN 6-cylinder engine. It has a GVW of 19-tonne capacity which allows truck operators to maximize each delivery. The front axle capacity of 7,500 kgs and rear axle capacity of 13,000 kgs significantly contribute to superior carrying capacity for bulk deliveries. The manoeuvrability of the truck is also enhanced by the functions of Smoother AMT which makes it ideal for intra-city tasks.
The trucks all come with a range of safety features to ensure safer operation. Besides an SRS Airbag with pretensioner seatbelts, there is ABS with Electronic BrakeForce Distribution to ensure stable braking. There is also an anti-slip regulator and for maximum illumination at night, the headlights use long-lasting and durable LEDs.
“Isuzu remains committed in staying ahead of the competition through our vision, strategy and execution by working closely with all our stakeholders because we believe that better transport leads to a better life. With a vision to become a global innovation leader and lead the way in bringing positive changes to transport solutions, we would like to reaffirm our continuous commitment to customers, partners and industry, and to create profound impact on Malaysia’s logistics value chain,” declared Mr. Okazoe.
To know more about Isuzu Malaysia’s wide range of vehicles, visit www.isuzu.net.my.
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