Instilling right attitude towards driving from a young age

Bad driving habits are among the reasons why there are a lot of traffic accidents. Many drivers do not develop a sense of responsibility on the road because of lack of education in this important matter.

Aiming to address this, Porsche Malaysia (represented by Sime Darby Auto Performance) and the Motorsports Association of Malaysia (MAM) have joined forces to educate the drivers of tomorrow about the critical importance of road safety.

Instilling the right attitude
“Students Today. Drivers Tomorrow”, as the campaign is known, is expected to reach over 1,600 participants between the ages of 7 to 17 years old. Though many will be some years from being eligible for a driving licence, instilling the right attitude towards driving from a young age will be useful.

Commenting on the initiative, Christopher Hunter, CEO of Auto Performance, said: “Motorsports is deeply embedded in our DNA, but beyond performance and passion, road safety remains a fundamental aspect of driving. We’re proud to be partnering with the Motorsports Association of Malaysia to educate the drivers of tomorrow on the importance of road safety.”

“It is crucial that we create awareness among students—our drivers of tomorrow—by equipping them with essential road safety knowledge and responsible driving habits from an early age. More importantly, by taking this knowledge home, they can influence their families to adopt safer driving practices, fostering a more responsible driving culture and contributing to safer roads across Malaysia,” he added.

Nationwide campaign
During the campaign, Porsche Malaysia and MAM representatives will visit selected schools around the country to educate students about road safety and the importance of responsible driving. The roadshow will feature a road safety talk with motorsports instructors, with interactive quizzes that test students’ knowledge. They will also be able to use a driving a simulator to experience various situations and put what they have learnt into action.

“We are excited to join forces with Porsche Malaysia to launch this road safety initiative. Education is the first step towards creating responsible drivers. By teaching students about road safety at an early age, we can instil lifelong habits that will ensure safer roads for everyone. We look forward to seeing how this partnership will not only impact the students but also inspire a broader community movement towards safer driving practices,” said Tan Sri Mokhzani Tun Mahathir, President of the MAM.

Porsche World Road Show at the Sepang International Circuit