Ingress Corporation and Sime Motors have announced a strategic joint venture to operate and manage two BMW and one MINI dealership sites under a newly established entity of Performance Motors Malaysia (no relationship the BMW dealership in Singapore with the same name).
Long association with BMW and MINI
Ingress is no stranger to the auto business and before becoming an authorised BMW dealer in 2008 (and MINI in 2012), it was already an established player in the local auto industry. In the 1990s, Ingress was established as a supplier to Proton and later began making parts for Perodua and other local assemblers. Today, it is a multinational company with operations in Thailand, Indonesia, as well as India. Its expertise ranges from automotive components manufacturing, automotive dealership, provision of services for the energy sector, traditional as well as renewal energy, to telecommunications.
Sime Motors needs no introduction, having had a presence in the local and regional auto industry for 56 years. The automotive unit of the Sime Group entered the auto business in Malaysia in the early 1980s when it partnered PERNAS to take on the Ford franchise. Since then, its portfolio of brands has expanded greatly and it has a partnership with BMW AG in BMW Group Malaysia.
Drawing on decades of expertise
This new collaboration with Ingress reflects a shared commitment to enhance the premium automotive ownership experience for customers in Malaysia, leveraging on both companies’ decades of industry expertise and the strong market presence of the brands.
Commenting on the new venture, Jeffrey Gan, Managing Director of Southeast Asia, Sime Motors said: “For us at Sime Motors, our mission has always been to provide customers with seamless and exceptional automotive ownership experiences. This joint venture with Ingress, marked by the introduction of Performance Motors Malaysia, reflects our dedication in enhancing dealership operations and customer satisfaction for the BMW and MINI brands here. By combining our resources and expertise, we aim to maximise these strengths and opportunities in Malaysia’s growing premium automotive market to deliver world-class services to BMW and MINI owners.”
The BMW and MINI outlets of Ingress have been well established and the MINI outlet in Bangsar, Kuala Lumpur, is a familiar landmark. “Through this partnership with Sime Motors, our shared vision of further developing state-of-the-art facilities, outstanding aftersales services and a seamless customer journey in the premium segment of the Malaysian automotive industry can be realised. By leveraging the combined strengths of our organisations and the experience with the brands represented by the BMW Group, we look forward to meeting the evolving needs of BMW and MINI owners while driving growth in the premium automotive market,” said Mohd Sirajuddean Ab Rahim, Group Managing Director of Ingress Corporation Berhad.
Welcoming the formation of Performance Motors Malaysia, Benjamin Nagel, Managing Director of BMW Group Malaysia said: “We welcome this exciting joint venture between Sime Motors and Ingress, which further cements the strong foundation and customer affinity of our BMW and MINI brands here in Malaysia. The establishment of Performance Motors Malaysia demonstrates the commitment of our dealer network to continuously innovate and provide the highest standards of service and accessibility for our customers.”
