Quick look
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Hyundai Motor Malaysia will focus on network development, with East Malaysia being prioritised for increased presence.
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The comprehensive myHyundaiCare program is introduced to enhance the ownership experience and lower ownership costs.
Following the brand’s transition to a principal-managed business model, Hyundai Motor Malaysia (HMY) has provided more details of its a strategic roadmap for 2026. The plan focuses on a significant expansion of the brand’s physical presence and implementation of a restructured aftersales ecosystem designed to address the long-term requirements of vehicle ownership.
Network expansion
HMY is currently executing a phased expansion of its retail and service network. From a base of 12 outlets, the company aims to reach 25 outlets nationwide by the end of this year. This growth is being facilitated through strategic partnerships, with 5 new partners already signed on and another one joining in the near future.
The expansion strategy prioritizes increased presence in East Malaysia while further developing high-growth regions. There will be emphasis on integrated 3S (Sales, Service, and Spare Parts) facilities in the Klang Valley and Penang, including collaborations with established players like EON Berhad. The service centres will also be prepared to handle the high-performance Hyundai N EVs that will be launched this year.
Introducing myHyundaiCare
Similar to the program introduced in Indonesia, HMY is also introducing the comprehensive aftersales, service, and ownership myHyundaiCare program in Malaysia. This offers centralized, expert care, including scheduled maintenance, roadside assistance, and digital solutions for vehicle management.
A primary technical objective of this program is the reduction of total ownership costs through more modular service solutions. To manage long-term maintenance of electrified vehicles, HMY has introduced a modular repair protocol for hybrid batteries. Instead of replacing an entire battery assembly, technicians can replace only the specific modules affected, significantly lowering the cost of out-of-warranty repairs.
A dedicated mobile technical team has been established to provide specialized assistance to dealerships. This team is also tasked with supporting customers in remote areas where a permanent service infrastructure may be limited.
Having a car stuck in the service centre due to parts not being available is an inconvenience for owners. To ensure this is minimised, HMY is streamlining parts availability via a dedicated distribution warehouse in Shah Alam, Selangor. This facility will maintain high stock levels for fast-moving components to ensure that service centres get them quickly.
Long-term support
The company continues to offer an 8-year/160,000 km warranty coverage for its new vehicles. To supplement this, HMY has integrated the Hyundai Protection Plan with features such as agreed-value coverage and 24/7 roadside assistance.
Additionally, HMY plans to conduct regular service clinics and owners’ workshops. These sessions are intended to provide technical guidance on vehicle maintenance and update owners on the latest product technologies and features so they can fully enjoy their vehicles.
“This year, one of our core ambitions is to strengthen Hyundai as a Smart Premium brand. We want to be the smarter choice for customers seeking the perfect balance of practicality, reliability, comfort, innovation, modern design and premium quality. Our cars embody all that yet are attainable,” said Jahabarnisa Haja Mohideen, Managing Director of Hyundai Motor Malaysia.
Hyundai Protection Plan to be offered to Malaysian customers
