ACO Tech (a company within the Proton Group jointly owned by Altel and ECARX), today opened the country’s first automotive digital experience centre. Known as the Proton Digital Xperience (PROTON DX), the centre is located in Quill City Mall along Jalan Sultan Ismail in Kuala Lumpur. It is open from 10 am to 10 pm and there are no entry fees.
Innovations in auto industry
PROTON DX has been created as a centre for car and technology enthusiasts of all ages who can immersed in the latest innovations in the automotive industry. It also aspires to serve as an engaging platform for Science, Technology, Engineering & Mathematics (STEM) education and spark interest in the field among the younger generation.
Within its premises of 5,275 square feet are a blend of interactive technology, leisure, and lifestyle elements in six zones. The main highlight of PROTON DX is the Virtual Cockpit, where visitors can enjoy a virtual drive in an enclosed theatre-like dome to experience smart mobility. In addition to showcasing the latest automotive technologies in the market, the Virtual Cockpit also serves as a platform for conceptual experiences that incorporate future mobility innovations.
There is also the Activity Zone, an interactive space where visitors can enjoy stimulating motion sensing games individually or with family and friends. The Activity Zone will also be utilised as a space for collaborative events that align with the tagline on the wall: ‘Let’s Shape the Future of Mobility’.
Food and beverage is also available at the Aico Cafe and, of course, souvenirs of every visit can be purchased at the Lifestyle Zone. Here, unique active wear and lifestyle merchandise from an ongoing collaboration between PROTON DX and Joma are showcased. This represents the lifestyle component of the greater mobility ecosystem which ties in with connected vehicles and wearable devices. Official PROTON merchandise will also be available at the centre in the future. Do note that all transactions are cashless, so have your e-wallet or credit card/debit card on hand.
Online purchases will also be available on ACO Tech’s ATLAS Auto mobile application. In addition to products on sale in ATLAS Auto app, official merchandise from other brands in the Geely Group such as Lynk & Co and Zeekr are also on display.
New vehicle delivery centre
For those who are taking delivery of their new Proton vehicle, there is also a delivery bay at PROTON DX to make it a special occasion.
Speaking at the opening today, ACO Tech CEO, Li Pu said: “Smart mobility in the automotive industry is evolving at an accelerated pace. We are passionate about providing solutions that enhance the driving experience, to make every drive a good one for Malaysians. PROTON DX is one of the platforms that showcases our expertise. This centre offers an immersive space for everyone to learn about the innovative technologies that go into an automobile and at the same time, provide an experience that goes beyond being on the road. In our efforts to lead the smart mobility industry, we hope to make PROTON DX a platform for STEM education. This is part of our commitment to raise the level of technological awareness and knowledge of the nation.”
About ACO Tech
ACO Tech, which was established in 2019, is the first localised connected car technology in Malaysia. It is involved in the GKUI infotainment software in many Proton models. Its goal is to create an intelligent digital cockpit equipped with internet information interoperability and sharing capabilities, enabling the vehicle to achieve an intelligent and immersive sensory experience, and to build an in-vehicle information and service ecosystem.