ACM’s third Isuzu dealership gets new brand Corporate Identity

Since 2025 began, Isuzu dealerships in Malaysia have been transforming their facilities with the brand’s new corporate identity. Automotive Corporation (Malaysia) Sdn. Bhd. (ACM), a member of the DRB-HICOM Group and the largest authorised ISUZU dealer group in Peninsular Malaysia, has been carrying out this exercise and recently completed renovations for its third ACM outlet.

As with the outlets in Kuantan, Pahang and Juru, Penang, the outlet located in Johor Bahru, Johor, has an upgraded showroom to enhance customer engagement, brand presence, and digital capability.

The showroom concept is designed to deliver an immersive, technology-driven experience. Visitors are welcomed with a large-format LCD display behind the reception counter showcasing Isuzu product highlights. Customers are guided through their journey using interactive tablets that provide up-to-date product information, replacing traditional brochures.

A Digital Corner, equipped with Virtual Reality and Augmented Reality, allows customers to explore vehicle features and enjoy virtual test-drives. The showroom also features a newly enhanced vehicle delivery bay designed to provide a comfortable and memorable handover experience.

Models such as the D-MAX X-Terrain are displayed with a purpose-built lighting backdrop. Complementing the experience are a branded Isuzu merchandise area, an achievement wall showcasing ACM’s milestones, and a refreshment lounge offering hospitality to visitors.

“The launch of ACM Johor Bahru is more than just a physical transformation — it represents our ongoing journey toward redefining the automotive customer experience. Through modern design and robust digital integration, we are delivering a premium and future-ready experience to our customers in the southern region of Peninsular Malaysia,” said Akkbar Danial, Head of Automotive Distribution, DRB-HICOM Berhad at the official opening ceremony attended by representatives of Isuzu Malaysia.

Encik Akkbar said the three new showrooms reflect ACM’s strong focus on digital transformation to elevate both customer experience and operational excellence. Among the key innovations are the successful implementation of the Workforce Management System, which streamlines service processes, improves staff productivity, and enables customers to receive real-time updates throughout their after-sales journey.

Additionally, the company will be introducing a new Customer Relationship Management system, which will provide personalised services, deeper customer insights, and a more connected ownership experience.

“Our new Corporate Identity and digital investments are not just about technology. They reflect who we are and what we stand for. We believe in building trust, moving fast with purpose, and driving innovation to continually delight our customers,” he said.

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