Automotive Corporation (Malaysia) Sdn. Bhd. (ACM) has been Isuzu’s longest business partner in Malaysia. With an association which began in 1979, the DRB-Group unit is today the largest authorised Isuzu dealer in Peninsular.
Recently, ACM officially opened its newly upgraded showrooms in Penang and Pahang which have incorporated the company’s refreshed Corporate Identity which reflects ACM’s modern and customer-centric brand direction.
Other showrooms will also be upgraded similarly, with the next one in Johor Bahru to follow in the near future.
Elevating brand presence
“The refreshed corporate image is more than just a visual transformation. It underscores our continuous dedication to improving customer experience and elevating our brand presence in the Malaysian automotive market,” said Mohamad Radzi Omar, Chief Operating Officer of ACM.
“Contemporary design elements and immersive features are integrated throughout our outlets. This ensures a consistent, premium experience at every touchpoint. We have gone even further in integrating digital elements into our brick-and-mortar presence, bringing customer experience to the next level,” he added.
Visitors to the upgraded showrooms are welcomed by a large LCD display behind the reception counter, immediately drawing attention to dynamic videos of Isuzu’s wide range of models. There is also real-time vehicle information and information via interactive digital tablets that replace traditional brochures.
Prominently positioned in each showroom is the latest Isuzu D-MAX as the ‘Hero Car’, visually enhanced by a specially designed lighting backdrop. Complementing the look and feel further include a thoughtfully designed merchandise corner featuring exclusive Isuzu items as well as a display wall showcasing ACM’s history and achievements.
Digital corner
Further enhancing visitor experience is a dedicated digital corner, complete with TVs, Virtual Reality and Augmented Reality tools allowing visitors to explore vehicle features in depth and enjoy a virtual test drive. A revamped vehicle delivery bay begin the ownership of the new Isuzu vehicle for the customer.
The adoption of digitalisation extends beyond the showroom to the aftersales services provided by the refurbished outlets. Customers are provided with real-time status throughout the servicing process, with work progress information that allows for better planning of their time.
“These upgraded showrooms reinforce ACM’s role as a progressive and forward-thinking automotive leader. The revitalisation of our flagship branches in Penang, Kuantan, and soon Johor Bahru, underlines our continued mission to set new benchmarks in service and customer engagement.” Encik Mohamad Radzi said.
Click here to know more about the Isuzu range of products in Malaysia and where to view or get a test-drive.