Another successful year for Isuzu Malaysia

Quick look

• Despite a double-digit contraction in Malaysia’s commercial vehicle and pick-up sectors, Isuzu achieved its highest-ever market share in the truck segment.

• Isuzu Malaysia is prioritising minimizing vehicle downtime through improved parts availability and service efficiency to enhance long-term ownership value.

Isuzu Malaysia had another landmark year in 2025, securing its highest-ever market share in the commercial vehicle segment. While the Malaysian automotive industry saw a contraction – with the commercial vehicle (CV) sector shrinking by 11.4% and the pick-up segment by 7.3% – Isuzu sales remained steady.

56.1% share of CV segment
With a total of 6,880 vehicles delivered, the truck division captured a dominant 56.1% share of the CV segment. The bestseller was the Elf, which maintained its position as Malaysia’s most popular light-duty truck for the 16th consecutive year. It accounted for over 92% of Isuzu’s sales.

In the medium-duty category, the Forward model also retained its top spot as businesses continued to choose it for versatility in both urban and long-haul logistics.

D-MAX is solid No.2 truck
The more visible D-MAX pick-up truck saw strong performance as well, taking overall second position in the segment with a 15% share. The rise of the D-MAX to its firm overall No.2 position reflects a growing recognition of the Isuzu brand and the truck model that has established a strong reputation for delivering exceptional value.

Right products, right dealer network
Tomoyuki Yamaguchi, CEO of Isuzu Malaysia, attributed the company’s continued success to key deliverables that meet and exceed the needs of its customers. He believes that the brand’s stability in challenging marketing conditions is due to having a product line-up that aligns closely with logistics requirements and a dealer network that adjusted quickly to shifting economic conditions.

“As a global leader in the mobility industry, Isuzu intimately understands the needs and requirements of our customers. Our established roots in providing a product portfolio that completely satisfies customers’ requirements remains a key factor for Isuzu’s continued popularity here in Malaysia,” he said.

“The ability of a well-positioned dealership network that quickly adapted to the changing demands of customers and an aftersales backbone system that is fully focused on keeping our customers constantly moving have all played a part in the brand’s growing popularity,” added Mr. Yamaguchi, noting that the aftersales support system is instrumental in maintaining customer momentum.

Reducing vehicle downtime
Isuzu Malaysia is pivoting its strategy toward the long-term ownership experience. The company reported a 12% increase in aftersales service intake last year. Moving forward, Mr. Yamaguchi indicated that the company’s immediate priority will be reducing vehicle downtime by focusing on service efficiency and parts availability.

“While we had an increase in our aftersales business last year, we believe that through improved services, quicker turn-around visits and greater parts availability, we will be able to provide our customers with even more seamless maintenance visits thereby providing them with less downtime and more enriched drives,” he said.

Find out more about Isuzu vehicles here

Isuzu Malaysia has assembled 100,000 trucks locally