Quick look
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MINI Malaysia and Sime Darby Property are partnering at Elmina Lakeside Mall to fulfill the Christmas wishes of 120 underprivileged children from Rumah Kasih Harmoni.
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The public can drop off new gifts at a MINI Convertible display until Friday night, followed by a 20-car MINI convoy delivering the items this Saturday.
MINI Malaysia has been involved in a festive-giving initiative this week at the Elmina Lakeside Mall with Sime Darby Property Berhad. For this collaboration, the mall has been transformed into a hub of goodwill, with the community fulfilling the holiday wishes of 120 underprivileged children.
Anchored by Sime Darby Property’s commitment to building close-knit communities and matching MINI’s global philosophy of ‘Big Love’, the campaign seeks to bridge the gap between the public and those in need.
Central to this initiative is ‘The Giving Post’ located within Elmina Lakeside Mall, where a festive MINI Convertible display serves as the official drop-off point for Christmas gifts. To ensure the contributions make a tangible difference, the campaign supports Rumah Kasih Harmoni Paya Jaras, a local welfare home caring for orphans and children from underprivileged backgrounds.
Those visiting Elmina Lakeside Mall are encouraged to participate by selecting a numbered wish tab from the board at The Giving Post. Each tab represents a specific item on a child’s wish list. Visitors are then invited to purchase the exact item listed and drop it off at The Giving Post, ensuring it reaches the intended child.
For the safety and hygiene of the beneficiaries, all gifts must be brand-new and unopened items. The collection point will operate daily from 10 am to 10 pm at the mall until tomorrow night (Friday, December 19).
The initiative concludes on Saturday, December 20, with ‘The Big Love Drive’ which will see some 20 MINI owners assemble at the mall to collect the collected gifts and then transport them directly to Rumah Kasih Harmoni for distribution.
