XC60 overtakes 240 to become Volvo’s all-time bestseller

Since being introduced in 2008, over 2.7 million units of the Volvo XC60 have been sold worldwide, exceeding that of the 240 and making it the new bestselling Volvo model. The 240 was largely appreciated for its safety in its time and was available as a sedan and stationwagon, but the XC60 has been sold only in the SUV bodystyle, reflecting changed tastes over the years.

Initially built only in Europe, the XC60 later became the first global Volvo model to also be produced in China. The current generation introduced plug-in hybrid drivetrains to a broader audience, and it was the best-selling plug-in hybrid in Europe last year. It was also chosen as the World Car of the Year in 2018.

“Growing up in Sweden in the 1980s, the Volvo 240 was the iconic family car – you could spot one in almost every driveway,” recalls Susanne Hagglund, Head of Global Offer at Volvo Cars. “Today, the XC60 has taken over that position in two ways. Not only as the family favourite, but also becoming our all-time top-seller, which in itself is the ultimate proof point of a successful car. And now, with the latest updates, it gets even better.”

For years, the 240 stationwagon was the most popular choice for families all over the world, loved for its safety qualities and fine driving characteristics. In many people’s eyes, it defined what a  stationwagon should be. Today, the SUV has replaced the stationwagon for the same, and the XC60’s new status as Volvo Cars’ best-selling model of all time clearly reflects this shift in what customers want and need.

The latest XC60, along with other recent upgrades across the line-up, also play a key role in Volvo Cars’ electrification strategy, offering pure electric driving with the reassurance of a combustion engine for those not quite ready to go fully electric. Volvo Cars’ data shows that around half of the distance covered by the latest plug-in hybrid (PHEV) Volvo cars globally is powered purely by electricity.

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