3.3% growth in Proton sales, with record-breaking exports

Quick look

• While the total volume of new vehicle sales in 2025 is expected to be lower than 2024, Proton reports 3.3% growth to 157,976 units.

• Based on the estimated volume for 2025, Proton’s market share would be around 19.4%, a year-on-year improvement of 0.7 percentage points.

• Besides local success, the company recorded its highest export volume since 2012, with 6,000 units shipped overseas.

After a slight dip in 2024, PROTON stormed through 2025 to outperform a cooling automotive market. While the total volume of new vehicle sales is estimated to be 0.2% lower than the 2024 volume, the Malaysian automaker reports overall growth of 3.3% to close with 157,976 units for 2025.

Like a number of other brands, Proton (and its Proton e.MAS New Energy Vehicle brand) had a busy year with a number of new models launched, which undoubtedly drew more buyers to showrooms.

Highlights of 2025
Notable achievements were:

• Highest sales volume since 2011 for the Saga, with 74,013 units. October saw 8,373 deliveries nationwide, the highest monthly volume since the strategic partnership with Geely began in 2017.
• The X50 cemented its position as the No. 1 B-segment SUV for the fifth consecutive year. 28,057 units were delivered during 2025, representing an 18.6% growth compared to 2024.
• The X70 maintained its position as the most successful C-segment SUV in the segment’s history since 2018 with a cumulative volume of 112,386 units.
• The S70, completing its first full year in the market, held its position as the bestselling C-Sedan (under RM100k) for 15 consecutive months.
• The X90 was also the leader in the SUV D-segment for 10 months in 2025 and has held the 2025 top spot since its launch 3 years ago.
• The e.MAS 7 – Proton’s first EV – was the bestselling EV model in 2025, holding the top spot for 5 consecutive months (June – October).

Supporting the EV transition
The Proton e.MAS network, dedicated to New Energy Vehicles (EVs and hybrids), has rapidly become the largest dedicated EV chain in the country. There are now 48 e.MAS dealerships across the nation, of which 36 are 3S centres, 12 are showrooms, and 10 are dedicated Body & Paint facilities.

Beyond vehicle sales, the company is actively contributing to the national charging infrastructure. Currently, 44 e.MAS dealerships have DC fast-charging stations at their locations for the convenience of owners.

The Proton network for the other models has also been growing. At the end of 2025, there were 187 Proton Edar outlets, including 27 new 3S/4S centres and Sales City Centres.

Export leader
Proton International Corporation reports total export volumes of 6,000 units for the year – the highest volume since 2012 and a 26% growth over 2024. Besides entering new markets with the e.MAS 7, Proton also returned to the Singapore market with the EV model after an absence of 11 years. To date, 224 units of the e.MAS 7 have been sold in the republic.

Egypt, where the Saga is being assembled, was the largest overseas market with 2,280 units sold. Another 1,316 units were exported to Vietnam for the Geely brand.

PROTON test track to be part of National Automotive Test Centre