DENZA becomes global brand with European debut

Quick look Originally established as a joint venture brand between BYD and Mercedes-Benz, DENZA became fully owned by BYD in 2024. The brand entered Southeast Asia earlier, in 2023, and its debut in France this week takes it global. Although DENZA has been in the Malaysian market and a few regional markets since 2023, the … Continue reading DENZA becomes global brand with European debut