As part of the 40th anniversary celebration of the G-SHOCK brand, Casio has released another range of watches, these being the CLEAR REMIX line.
The range, with seven versions, makes use of see-through materials for designs that offer a view of the internal componentry, including the module and circuit board.
The internal architecture and componentry of the G-SHOCK watch is why it is so tough, an attribute that launched the brand in 1983. The G-SHOCK project began with the idea of developing a tough watch that wouldn’t break, even if dropped.
Thrown out of the window
The standard test at that time when the team was developing the first G-SHOCK watch was to throw prototypes out of the window – literally – and let them fall some 10 metres to the ground outside! In a process of repeated testing, the construction and materials were redesigned again and again to achieve the toughness required.
Today, much of the testing is automated but humans still work at destroying Casio products, even randomly picked units from the production line, to ensure that the very high limits are met.
We take toughness for granted today but watches were more fragile back then, so Casio created a game-changing watch concept.
140 million sold worldwide
Casio has since released an array of different G-SHOCK watches that carry on this evolution in function and design. More than 140 million G-SHOCK watches have been sold worldwide and the 40th anniversary CLEAR REMIX shock-resistant watches embody the G-SHOCK spirit of challenge in their designs.
The 40th anniversary range is available at all authorized G-SHOCK Stores and G-Factory outlets, with retail prices between RM755 and RM1,145.